04 Jun The Truth About CSR
Many organisations today have embraced the concept of Corporate Social Responsibility (CSR), but it seems few are getting it right, with poor coordination or lack of connectivity evident in their programs. To be able to maximise their positive impact on the environments in which they operate, companies must develop coherent CSR programs, involving every level of management and staff and see these through to fruition in a journey of real participation. Some of their initiatives may create shared value; some may create more value for society than for the business; and some create value primarily for society. Yet all need to have one thing in common: They must be aligned with the companies’ business purpose, the values of the companies’ important stakeholders, and the needs of the communities in which the companies operate. This excellent article taken from the Harvard Business Review puts real context to CSR in the lives of today’s switched-on business leaders.