By utilising their otherwise untapped dormant loyalty points and air miles, individuals are empowered to make a real difference to the causes of their choice.
Now socially responsible organisations can inspire their communities – their customers and employees – to give back in a meaningful way to the causes they’re most passionate about…
And at the same time charities can propel their cause to the forefront of social awareness, inspiring a sense of community and social reciprocity. And you can now participate in that meaningful process – and at the same time grow your business!
If given the choice, more than a quarter of loyalty program members would donate their points to charity…Why not open up the Opportunity for lasting Engagement by simply supporting the Communities in which you operate?